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A Focus on High Quality
The key distinguishing characteristic of Atlanta Capital's investment approach is our use of "high-quality" stocks and bonds. Our research indicates that high-quality securities provide attractive investment returns at modest levels of risk. We measure high quality by a company's demonstrated ability to consistently grow earnings and dividends over the long term. Our investment process focuses on bottom-up fundamental company analysis which we use to construct diversified portfolios of high-quality securities. Our business is based on four key principals: 1) use of high-quality securities helps to mitigate risk; 2) rigorous independent fundamental research leads to superior investment performance: 3) consistent implementation of a disciplined investment process is key to long-term success; and 4) building long-term personal relationships with clients fosters superior client service.
